After the election - A new communication strategy

This week local elections were held all across the country. Now, the candidates who were successful in their campaigning are looking to change the way they use the internet.

I spoke with a member of Senator Mark Udall’s Communications staff about the pre-election and post-election messaging strategy.

During the campaign Udall’s team utilized his website and other internet sites to inform the public.

Since it was Udall’s first time running for a Senate seat, his staff focused on telling voters about the candidate and his policy ideas.

The campaign even employed a student from Colorado University to work significantly with Facebook and youth outreach.

Now, after winning the Senate seat Udall’s use of social media has changed.

A member of the Senator’s communication team says internet activity had expanded and Udall now has a Twitter and a YouTube channel.

The different mediums have expanded the way Udall’s political communication works.

Before winning elections, Udall and many politicians intended to use the internet as a one-way communication outlet. It can describe a candidate, but does not really seek ideas from voters.

Now, social media activity has become a “win-win,” the staff member says. The communication department “uses it to hear from constituents, but he can also connect with other policy leaders.”

More and more, politicians seem to be relying on internet activity as a form of communication. A shift like this is natural and may have a positive effect on voter/representative relations.

Facebook, Politics and Young Voters

The 2008 presidential election set the stage for the use of social media in politics.

In a sea of social media websites, Facebook has grown to be one of the most popular. Originally, Facebook’s purpose was connecting classmates.

Now, more lawmakers and political candidates are jumping on the Facebook bandwagon in hopes of reaching young, Internet savvy voters.

Is this type of outreach really effective? Does it help politicians and their younger constituents communicate?

Senior business management major, Amy Williams does not even use Facebook for political updates. Williams says she is much more likely to get campaign information from the New York Times, rather than a candidate’s Facebook profile.

Some students find the personal profiles of politicians unsettling. Williams shays she isn’t concerned with a candidate’s favorite movie and she “would rather know more about policy” because anything else “doesn’t feel genuine.”

Jennifer McKenna, an exercise science major, also seeks sincerity from her lawmakers. McKenna has a problem not knowing if it is the actual politician who updates the online account. “I honestly think the only one who updates is Denis Kucinich,” claims Mckenna.

There has not been a mainstream discussion on who is behind these social profiles, but many political camps now employ a “new media team” to run online outreach.

The role of social media is expanding, but its effects may be limited on a skeptical audience.

Twitter and Healthcare - The Future of Political Feedback

Steve Isreal represents New York's second district. In an interview done for C-SPAN he discusses the role Twitter and other social networks are playing in the raging health care debate.

In this conversation, Congressman Isreal highlights conversations he has had with constuents and other congress people via Tweets.

Politics & Parodies - campaign videos online

Since the Eisenhower vs. Stevenson campaign in 1952, politicians have been using video to promote themselves and their causes. Eisenhower's television spot included a catchy jingle and memorable lyrics.

Now, voters can view these advertisements at their leisure by simply visiting websites like YouTube.com and vimeo.com.

These mediums allow the audience to access the speeches and commercials at any time while also encouraging dialogue.

Accompanying each video is a comment board. Supporters and opponents alike can post their thoughts below the political advertisement.

On one video (below) posted by NYC Mayor, Mike Bloomberg, pro-baseball player Jorge Posada endorses the mayor’s run for re-election. YouTube.com community member, cypris2002 commented, “they pay people to endorse them bottom line politics is not for the people but for the top 1%” [sic].

In one way a website can allude to a candidate’s level of visibility. Bloomberg’s video with the highest number of views reached 59,000+, but the videos on the page of his challenger, Bill Thompson, top out at 1,218 views.

Official political videos are nowhere near the most popular use of YouTube. Parody clips, blooper reels, and music videos, make-up a large volume of YouTube and online video. Political parodies also contribute to online content.

Above, one YouTube user mock’s Bloomberg’s strategy on housing for homeless. The candidate is depicted as a joke. Some comments below the video came to Bloomberg’s defense saying his policy “encourages personal responsibility,” while others say he “sounds like a typical republican” [sic].

Sites like YouTube have the great ability to educate and reach a large population. Therefore, politicians, and their critics too, will continue to use online video in an effort to persuade voters.