This week local elections were held all across the country. Now, the candidates who were successful in their campaigning are looking to change the way they use the internet.
I spoke with a member of Senator Mark Udall’s Communications staff about the pre-election and post-election messaging strategy.
During the campaign Udall’s team utilized his website and other internet sites to inform the public.
Since it was Udall’s first time running for a Senate seat, his staff focused on telling voters about the candidate and his policy ideas.
The campaign even employed a student from Colorado University to work significantly with Facebook and youth outreach.
Now, after winning the Senate seat Udall’s use of social media has changed.
A member of the Senator’s communication team says internet activity had expanded and Udall now has a Twitter and a YouTube channel.
The different mediums have expanded the way Udall’s political communication works.
Before winning elections, Udall and many politicians intended to use the internet as a one-way communication outlet. It can describe a candidate, but does not really seek ideas from voters.
Now, social media activity has become a “win-win,” the staff member says. The communication department “uses it to hear from constituents, but he can also connect with other policy leaders.”
More and more, politicians seem to be relying on internet activity as a form of communication. A shift like this is natural and may have a positive effect on voter/representative relations.
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